The environments we curate perform better. Here's the evidence.
We don't ask you to take our word for it. Every claim we make about the effectiveness of TV-like YouTube environments is backed by independent research. Here's what we've found — and what the broader industry evidence says.
What our campaigns deliver
Across independent brand-lift studies run for brands including BMW, Wagamama, Riverford, Hastings, RHS and Selfridges, we consistently see the same pattern: ads served in TV-like YouTube environments significantly outperform standard YouTube buying.
Across independent brand-lift studies run for brands including BMW, Wagamama, Riverford, Hastings, RHS and Selfridges, we consistently see the same pattern: ads served in TV-like YouTube environments significantly outperform standard YouTube buying.
More attention. Every time.
20.17%
more attention than standard YouTube buying
We measure attention across campaigns using Xpln.ai, an independent attention measurement partner. Across brands including Yorkshire Tea, Autotrader, Velo, 123.ie, Protect Your Bubble and Selfridges, our campaigns consistently deliver more attention than the platform norm.
20.17% more attention than standard YouTube buying, on average — across multiple formats, from 6-second bumpers to 30-second ads.
20.17% more attention than standard YouTube buying, on average — across multiple formats, from 6-second bumpers to 30-second ads.
Source: Xpln.ai, independent attention measurement
They come back because it works.
16 of 20 agencies rebooked.
Including Harvest, The Specialist Works, Goodstuff, Guerillascope, Threepipe, and John Ayling.
Media buyers don't rebook out of loyalty. They rebook because it worked.
The broader picture
3× more likely to generate positive brand perception
Source: Channel 4 / Vevo
82% of viewers say high-quality content feels like time well spent
Source: Google
50% increase in purchase intent
Source: Adobe