SEEVIEWS

YouTube advertising, held to TV standards.

SeeViews gives brand advertisers the control, quality and effectiveness of TV advertising on the world's biggest video platform.

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20%

more attention

+75%

relative uplift in ad recall

50+

brands, 14 agencies, all coming back

THE CHALLENGE

TV ad space - the greatest brand building medium of all time - is in sharp decline

Audiences have moved to YouTube but over 85% of YouTube content does not look, feel or act like TV.

The SeeViews proprietary technology isolates the 15% of "TV like" ad space on YouTube.

NOT TV-LIKE

85%

TV-LIKE

15%

Created for TV

e.g. Sky Sport

Created by Media

e.g. The Guardian

Created by Icons

e.g. Gordon Ramsay

Created like TV

e.g. First We Feast

High Value Creators

e.g. MKBHD

OUR QUALITY FRAMEWORK

Quality is Critical

YouTube is full of brand safe, contextually relevant content.

But brands are built when viewers are deeply immersed in high quality, professionally produced content that audiences, know, love and trust.

The SeeViews "TV-like" Quality framework defines this content on YouTube.

EXPLORE OUR QUALITY FRAMEWORK

TV-Quality Standards

We define what premium looks like on YouTube — Creating the first "TV-like" Quality framework adopted by BARB.

Proprietary Intelligence

Our technology generates data that doesn't exist inside YouTube — allowing planners to make genuinely informed decisions.

Campaigns That Perform

Independent studies consistently show our curated environments outperform standard YouTube buying on attention and brand recall.

FIND OUT HOW

Who we work with

WPP

OMNICOM

PUBLICIS

DENTSU

GOODSTUFF

THE SEVEN STARS

THE SPECIALIST WORKS

+75.6%

ad recall

+13.3%

consideration

+18.1%

brand favourability

16/20

agencies rebooked

THE PROOF

Performance that speaks for itself.

Independent brand-lift studies consistently show that ads placed in SeeViews-curated environments deliver significantly higher recall, favourability, and consideration.

SEE THE EVIDENCE

News. Impact. Insights.

Data Driven Planning For Better Brand Outcomes

Effective brand advertising is built on informed decisions, not assumptions. In digital video, data is abundant, but meaningful insight is rare. Many planning approaches rely on surface-level metrics such as views, reach, or engagement, which do not fully capture the quality of the viewing environment. This creates a disconnect between campaign performance and long-term brand impact. Data-driven planning should go deeper, focusing on the nature of content, audience attention,

Apr 11

The Hidden Risk In Open YouTube Advertising

Open YouTube advertising offers scale, but it also introduces hidden risks that many brands underestimate. Without clear classification of content quality, ads can appear in environments that do not align with brand values or expectations. This is not always about safety issues, but about context and perception. A brand shown alongside low-quality or irrelevant content can lose impact, even if the placement is technically safe. Over time, this erodes the effectiveness of bran

Apr 11

Why YouTube Needs TV Level Standards

YouTube has become the largest video platform in the world, but scale does not guarantee quality. For brand advertisers, where an ad appears matters as much as who sees it. Unlike television, YouTube does not naturally enforce consistent content standards, creating uncertainty for brands seeking trusted environments. This gap is often overlooked in pursuit of reach and performance metrics. However, brand building depends on context, attention, and perception, not just impress

Apr 11

Not all views are equal.

Let's make sure yours are the ones that matter.

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