SEEVIEWS

YouTube advertising, held to TV standards.

SeeViews gives brand advertisers the quality of environment they expect from TV on the world's biggest video platform.

20%

more attention

+75%

relative uplift in ad recall

50+

brands, 14 agencies, all coming back

THE PROBLEM

As audiences leave linear TV, they're finding YouTube. But the quality of the advertising environment doesn't always come with them.

Over 85% of YouTube inventory falls outside what most TV buyers would recognise as a premium, engaging context. That's not YouTube's fault — it's the nature of an open platform at scale. But it is a problem for brands that care where they're seen.

SeeViews solves it.

NOT TV-LIKE

85%

TV-LIKE

15%

TV-quality standards

We define what premium looks like on YouTube — and we've had our definition adopted by BARB.

Proprietary intelligence

Our technology generates data that doesn't exist inside YouTube — so your planners can make genuinely informed decisions.

Campaigns that perform

Independent studies consistently show our curated environments outperform standard YouTube buying on attention and brand recall.

FIND OUT HOW

Who we work with

WPP

OMNICOM

PUBLICIS

DENTSU

GOODSTUFF

THE SEVEN STARS

THE SPECIALIST WORKS

+75.6%

ad recall

+13.3%

consideration

+18.1%

brand favourability

16/20

agencies rebooked

THE PROOF

Performance that speaks for itself.

Independent brand-lift studies consistently show that ads placed in SeeViews-curated environments deliver significantly higher recall, favourability, and consideration.

SEE THE EVIDENCE

Created for TV

e.g. Sky Sport

Created by Media

e.g. The Guardian

Created by Icons

e.g. Gordon Ramsay

Created like TV

e.g. First We Feast

High Value Creators

e.g. MKBHD

OUR QUALITY STANDARD

Brand safety isn't enough. We go further.

Our five-tier classification framework is endorsed by BARB the UK's official broadcast audience measurement body.

BARB-ENDORSED QUALITY FRAMEWORK

EXPLORE OUR QUALITY STANDARD

News. Impact. Insights.

Data Driven Planning For Better Brand Outcomes

Effective brand advertising is built on informed decisions, not assumptions. In digital video, data is abundant, but meaningful insight is rare. Many planning approaches rely on surface-level metrics such as views, reach, or engagement, which do not fully capture the quality of the viewing environment. This creates a disconnect between campaign performance and long-term brand impact. Data-driven planning should go deeper, focusing on the nature of content, audience attention,

Apr 11

The Hidden Risk In Open YouTube Advertising

Open YouTube advertising offers scale, but it also introduces hidden risks that many brands underestimate. Without clear classification of content quality, ads can appear in environments that do not align with brand values or expectations. This is not always about safety issues, but about context and perception. A brand shown alongside low-quality or irrelevant content can lose impact, even if the placement is technically safe. Over time, this erodes the effectiveness of bran

Apr 11

Why YouTube Needs TV Level Standards

YouTube has become the largest video platform in the world, but scale does not guarantee quality. For brand advertisers, where an ad appears matters as much as who sees it. Unlike television, YouTube does not naturally enforce consistent content standards, creating uncertainty for brands seeking trusted environments. This gap is often overlooked in pursuit of reach and performance metrics. However, brand building depends on context, attention, and perception, not just impress

Apr 11

Not all views are equal.

Let's make sure yours are the ones that matter.

TALK TO US