About Us
Quality is the Only Thing We Care About
SeeViews exists because quality matters. We believe the environment your ad appears in is part of the ad.
About Us
What We Are?
SeeViews is a premium advertising technology business. We have built a proprietary intelligence layer that classifies millions of YouTube channels against our TV-like quality framework — generating data that doesn't exist anywhere else in the market.
Our quality framework has been adopted by BARB as the foundation of their YouTube measurement methodology. We work with over 50 brands across 14 leading agencies. Our clients keep coming back.
What We Are Not?
We are not a brand safety tool. We are not a performance optimisation platform. We are not a reach play. We are a premium brand-building solution — the quality layer that gives TV buyers the confidence and control they expect, on the world's biggest video platform.
Our Mission
Our mission is to bring TV-level quality and control to YouTube advertising, helping brands appear in high-quality environments that build trust, strengthen perception, and deliver consistent, measurable brand outcomes.
Our Vision
Our vision is to set the global standard for quality in digital video advertising, where every brand message appears in trusted environments, combining data, precision, and transparency to redefine how YouTube is used.
Meet the Team
A team shaped by media and technology, combining deep industry experience with precise thinking to build better advertising environments on YouTube.
Tim Pearce
Founder and CEO
The founder of SeeViews, Tim Pearce, brings a deep commercial understanding, an industry wide network and a progressive approach to a sector which is undergoing "confused convergence".
With a background in large agency networks and a prominent media owner, Tim was uniquely positioned to create a company that delivers optimal value for the entire supply chain and an unrivalled, effective branding solution.
James Knox
CRO and Co-founder
James has been in digital media sales for 18 years spanning the ad tech, retail media, video and contextual sectors. With a deep understanding of market dynamics and commercial operations, James will ensure working with SeeViews is always an effective and profitable experience.
James co-founded SeeViews with the ambition of building a video brand advertising solution that evolves with the nation’s changing viewing habits. A solution that drives excellence for the viewer, the advertiser and the content creators.
Giles Ivey
Executive Chair
Giles is a media leader and has lead many of the most successful digital businesses at the peak of their powers: From AOL to Sky Digital, from Collective to MiQ Giles has a great track record in understanding what is important to media agencies, and more importantly their clients, and building businesses to match this need. On joining SeeViews Giles said “TV Brand advertising has always been the gold standard globally for brand advertising. As TV style viewership becomes fragmented, across many platorms and formats, YouTube has emerged as the fastest growing platform and the home for high quality, meaningful content. The challenge is identifying this content, understanding the consumer preference and matching great brands alongside great content as people navigate a complex multi-channel world. SeeViews aim is to build tools and targeting know-how that enable clients to place their brands alongside the best content that YouTube have to offer. I’m excited to join Tim and James on this journey.”