WHAT WE DO
We find the YouTube channels your brand should be on.
Planning a YouTube campaign without quality data is guesswork. You know who you want to reach — but not whether the environments you're buying will work for your brand. SeeViews changes that. We've built the intelligence layer that YouTube doesn't provide, so every channel on your plan is there for the right reasons.
The challenge with YouTube at scale
YouTube is one of the most powerful advertising platforms in the world. The scale is extraordinary, the reach is real, and audiences are increasingly watching on the big screen. But YouTube is also an open platform — and that means the quality of content varies enormously.
Brand safety tells you a channel isn't harmful. It doesn't tell you whether a viewer is deeply engaged with content they love, or passively ignoring a looping fireplace in the background. Both are brand safe. Only one is good for building a brand.
We think brand advertisers deserve better data than that.
How we work
01
We generate the data that doesn't exist
Our technology analyses millions of YouTube channels — going far beyond what YouTube's own API provides. We assess content quality, media type, topic depth, intended audience and production standard, creating a proprietary intelligence layer that is ours alone. This data is refreshed every 30 days, so every plan reflects the current state of each channel — not a snapshot from six months ago.
02
We apply our quality framework
Every channel is evaluated against our quality framework — the five-category standard that defines what TV-like content looks like on YouTube. Channels that don't qualify don't make the plan. No exceptions.
This is the same framework BARB adopted when they built their YouTube measurement methodology.
03
We build your channel list
Our planners use our technology to build a bespoke channel list for each campaign — filtered by quality, content type, audience, topic and performance signals from previous campaigns.
The result is a plan you can be confident in, and a client conversation you can be proud of.
What YouTube gives you
Basic content categories
Broad audience demographics
Brand safety flags
View counts and subscribers
What we add
Five-tier quality classification
TV-standard content assessment
BARB-endorsed framework
Granular genre and format data
Continuous monitoring and updates
For TV buyers
Extend your TV campaigns into YouTube with the same quality guarantees. Every channel on your plan meets broadcast standards.
For digital buyers
Move beyond brand safety into genuine quality. Know exactly where your ads appear and why those channels were selected.
For clients
Confidence that every impression is delivered in an environment that reflects your brand's values and standards.