WHAT WE DO
We identify, and isolate the "TV-like" Youtube channels that are most meaningful to your brand
YouTube is powerful at finding your audience. The SeeViews intelligence layer ensures you reach them in their most engaged, immersed and attentive moments — in channels chosen with purpose
How we work
01
We generate the data that doesn't exist
Our technology analyses millions of YouTube channels — going far beyond what YouTube's own API provides. We assess content quality, media type, topic depth, intended audience and production standard, creating a proprietary intelligence layer that is ours alone. This data is refreshed every 30 days, so every plan reflects the current state of each channel — not a snapshot from six months ago.
02
We apply our quality framework
Every channel is evaluated against our quality framework — the five-category standard that defines what TV-like content looks like on YouTube. Channels that don't qualify don't make the plan. No exceptions.
This is the same framework BARB adopted when they built their YouTube measurement methodology.
03
We build your channel list
Our planners use our technology to build a bespoke channel list for each campaign — filtered by quality, content type, audience, topic and performance signals from previous campaigns.
The result is a trusted, recognisable advertising environment where every placement is curated to deliver maximum brand impact.
THE SEEVIEWS TECHNOLOGY
Gain deep insight in to how your audiences behave on YouTube
Explore and handpick the channels that are most meaningful to your potential customers
Fine tune your perfect channel list to curate the most effective advertising environment for your brand
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Discover Our Unique Insight Dashboards
What YouTube gives you
Basic content categories
Broad audience demographics
Brand safety flags
View counts and subscribers
What we add
Five-tier quality classification
TV-standard content assessment
BARB-endorsed framework
Granular genre and format data
Continuous monitoring and updates
For TV Buyers
Extend your TV campaigns into YouTube with the same quality guarantees. Every channel on your plan meets broadcast standards.
For Digital Buyers
Move beyond brand safety into genuine quality. Know exactly where your ads appear and why those channels were selected.
For Brands
Confidence that every impression is delivered in an environment that reflects your brand's values and standards, delivering maximum brand impact